Rick
Treweek

RICK TREWEEK | CO-DIRECTOR, EDEN LABS

Rick Treweek was born on a farm in Kokstad, with creativity in his genes and talented artists for a mother, grandmother, and sister, and a dad who drew cartoons.

After studying digital graphic design in Durban, he made websites and games for the likes of Eminen and Shaggy in the early 2000s. He’s spent his entrepreneurial career since then being two-steps ahead of the curve, creating mobile games, like World of Rabbit. Rick moved with Breakdesign to Singapore, where he was soon swept up in 3D printing and the maker movement. After trying out the Google Cardboard headset, Rick was soon 3D printing his own VR headsets. “3D printing is about taking stuff that is not real and making it real, while VR is about making things seem real that aren’t, so I got excited about combining them.”

This led to Alt Reality, a South African startup delivering VR and AR experiences to the likes of Jaguar, IBM, and Samsung, and now Eden Labs.

Rick speaks regularly on emerging technologies at conferences around the world, including VR Days in Amsterdam and Nvidia’s GPU Technology Conference in Munich.